Hudson’s Bay Enhances Customer Health and Safety with Innovative Technology in Stores

TORONTO – As Hudson’s Bay continues to evolve the Canadian shopping experience, the company is excited to introduce a revolutionary tool to extend its enhanced health and safety measures in its stores. With customer and associate well-being top of mind, select Hudson’s Bay locations across the country will now feature CleanSlate UV Sanitizers, an innovative technology that uses medical-grade UV rays to sanitize objects like cell phones, wallets, keys, and bank cards, in only 20 seconds. Located at key entry and exit points, this best-in-class service is provided to customers free of charge beginning September 2.

“The health and safety of our customers and associates is at the forefront of everything we do, and we are continually looking at ways to enhance the in-store experience and build trust with our loyal customer base,” said Kerry Mader, Chief Customer Officer, Hudson’s Bay. “With the introduction of Canada’s fastest, most effective UV sanitizers in our stores across the country, customers can feel confident knowing that creating the safest possible shopping environment is our top priority.”

“We are incredibly excited to be working with Hudson’s Bay to provide this enhanced service that gives customers and associates the ability to quickly sanitize their mobile devices and other small items,” said Taylor Mann, CEO and co-founder of CleanSlate UV. “While we are all washing our hands more frequently, we still handle our cell phone continuously throughout the day. Keeping our devices clean helps keep our hands clean. This technology is a fast and easy way to reduce bacteria and viruses and help keep Canadians healthy.”

CleanSlate’s UV Sanitizers are simple to use and proven to be effective in eliminating at least 99.999% of harmful bacteria found on common handheld items. With touch-free device removal and no damaging chemicals, CleanSlate’s technology builds on Hudson’s Bay’s already existing safety protocols put in place to protect customers as they shop.

CleanSlate UV Sanitizers will launch in select Hudson’s Bay stores across British Columbia, Alberta, Ontario and Quebec.

About Hudson’s Bay

HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and thebay.com. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the HBC brand portfolio. The signature stripes are a registered trademark of Hudson’s Bay Company.

About CleanSlate

CleanSlate UV was founded in 2014 with a mission to ensure no one gets sick from germs on mobile devices. The CleanSlate UV Sanitizer is a hospital-grade sanitizer that is simple, fast and effective, having been deployed in over 800 facilities worldwide, sanitizing over 40 million devices, in areas such as healthcare, retail, hospitality and education. The company is headquartered in Toronto, ON with offices in Buffalo, NY and partners worldwide. For more information, visit www.cleanslateuv.com.

Hudson’s Bay Media Contact:

Tiffany Bourré
DVP, Communications
tiffany.bourre@hbc.com
m: 416-571-1301

CleanSlate Media Contact:

Negin Cheleh
VP, Marketing
n.cheleh@cleanslateuv.com
m 416-886-4063