Influential High Street Brand River Island Launches At The Bay In Canada

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(TORONTO) – Today, The Bay and River Island—an international fashion leader hailing from London’s High Street, announce a partnership that will bring the coveted fashion label directly to Canadian consumers. Beginning today, shoppers will discover the British retailer’s women’s and men’s fashion on TheBay.com, with collections arriving in select Hudson’s Bay stores this spring. The assortment is available in sizes up to 18 and arrives as The Bay is rapidly expanding its Next Gen offering for Millennial and Gen-Z shoppers, its fastest-growing customer demographic.

“The Bay’s assortment is evolving to deliver sought-after brands for style-driven Canadians,” says Laura Janney, Chief Merchant at The Bay. “River Island connects attainable price points with an aspirational aesthetic and we know our younger customers will find on-trend and affordable pieces that suit their taste and lifestyle.”

Theodore Sheppard, River Island’s Head of International Development says, “We are excited to be launching River Island through such a well-respected partner, The Bay. Through this collaboration, we aim to bring River Island’s stand out fashion to a new group of customers in Canada”.

For women, the River Island collection debuts with an edited array of elevated basics, including distressed denim, shackets, sweaters, and cozy loungewear. As well, the assortment offers style-seekers with party-ready statement pieces including asymmetrical cut-out jumpsuits and tops, fringed sequin mini skirts and shirts, off-shoulder dresses and everything in between. The menswear collection includes elevated slim-fit cotton polos, quilted jackets, shepherd’s check sweaters and tees, joggers and a variety of denim styles and fits. There are more than 200 styles available to shop now on TheBay.com.

ABOUT THE BAY

Through a digital-first, purpose-driven lens, The Bay helps Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates 85 full-line locations and The Bay operates thebay.com featuring Marketplace -- one of the largest e-commerce businesses in Canada. The Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada.

The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

ABOUT RIVER ISLAND

With over 60 years of fashion retailing experience and 260 stores across the UK and Ireland, River Island is one of the best-known and loved brands on the UK High Street. Renowned for its stylish, affordable and unique fashion offering spanning womenswear, menswear and kidswear, River Island boasts one of the largest design teams on the High Street, with almost all of its products designed in-house.

Proudly supporting a growing list of charities and organisations, River Island builds long-term and fair relationships with suppliers, people and the communities in which we operate, whilst striving to be mindful of the planet’s limited resources, using renewable energy.

FOR THE BAY:

Lauren Polyak
Sr. Manager, Public Relations
lauren.polyak@thebay.com

Chloe Facey
Specialist, Public Relations
chloe.facey@thebay.com

FOR RIVER ISLAND:

Melissa Collins
Sr. Press and Influencer Manager
melissa.collins@river-island.com

Holly Fulco
Press and Influencer Manager
holly.fulco@river-island.com