Team Canada Among Best Dressed at PyeongChang 2018 Opening Ceremony
Hudson’s Bay’s In-House Design Team Focused on Fashion and Function
TORONTO, February 9, 2018 – The Canadian Olympic Team was confident, strong and proud as they marched in the Parade of Nations at today’s Olympic Winter Games Opening Ceremony in PyeongChang. Inspired by fierce Canadian spirit and a strong sense of connection, the Canadian Olympic Team captured the world’s attention in a stylish, modern look that is passionately Canadian.
“As the Official Outfitter of Team Canada, our goal was to ignite the country’s Olympic spirit and maintain our position as one of the best-dressed teams at the Olympic Winter Games,” said Alison Coville, President, Hudson’s Bay. “The Opening Ceremony is that first moment when the team comes together as one and we wanted to give our athletes a look that made them feel ready to perform on the world stage and proud to wear the Maple Leaf. These uniforms embody Canadian cool and will have the entire nation cheering them on over the coming weeks.”
Focused on both fashion and function, the Opening Ceremony look was designed in layers for warmth. The key piece is a hooded water-resistant and windproof parka with Canada emblazoned across the chest. The jacket proudly highlights Hudson’s Bay’s iconic stripes and the Canadian Olympic Team Crest and features a concealed front double-zip closure and long ribbed cuffs. It is paired over a black base layer that features a long-sleeve shirt and pant and is topped with a playful pom-pom toque and the 9th edition of Hudson’s Bay iconic Red Mittens.
“We’re Canadians – we know how to dress well, look cool and stay warm!” Coville said.
Team Canada fans can get the full look in stores at Hudson’s Bay and on thebay.com to show off their Canadian pride while cheering on our athletes!
Hudson’s Bay is the Official Outfitter for Team Canada at the Olympic Winter Games PyeongChang 2018. Each athlete receives a complete clothing kit which consists of jackets, colour-blocked long- and short-sleeve tees, hoodies and accessories including hats, scarves and Hudson’s Bay’s iconic Red Mittens. New this year, athletes also received luggage designed and created by Herschel Supply Co. and a fun pajama “onesie”, created and designed by Drake General Store that is sure to be a hit in and around the Olympic Village. The 30 piece Team Canada kit includes full outfits for the Opening and Closing Ceremonies, Podium Presentations, and village wear.
ABOUT HUDSON’S BAY
HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and thebay.com. For the first time since the banner’s inception, Hudson’s Bay opened outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at hudsonsbay.nl. This expansion introduced a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the HBC brand portfolio.
ABOUT THE CANADIAN OLYMPIC COMMITTEE
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and give their everything every day. The backbone of Canada’s Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.
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For further information please contact:
Michelle Veilleux, Director, Public Relations, Hudson’s Bay
michelle.veilleux@hbc.com
416-256-5182