The Bay Delivers an A+ Assortment of Back to School Essentials for the Upcoming School Year

TORONTO, ON — The Bay is kickstarting the school year with an unrivaled kids assortment and inspiration from influential Canadians to help parents prepare for back-to-school moments, big or small. With a curated back-to-school hub on thebay.com featuring kid-fluencer collaborations with tweens who are putting the ‘cool’ in back-to-school and first-day-back picks from bold, rule-breaking mom-duo The Rebel Mamas, parents and kids will find everything they need (and want!) for a fresh start this year.

“We know this back-to-school season is really important, and we want to make it easy while delivering great quality and functions,” says Laura Janney, Chief Merchant, The Bay. “With a dedicated hub on thebay.com, we’re providing a discovery platform that helps take the stress out of the back-to-school shopping experience—not only through an unrivaled kids’ assortment, but through style inspiration from real Canadians.”

Whether shopping for activewear essentials, storage staples like backpacks and lunch bags, face masks, learning from home tools, and more, The Bay has the quality and trusted products for a seamless transition to the back-to-school routine. In apparel, multi-branded Rookie shops feature a collective of globally-recognized brands including Levis, Nike, Jordan, Converse, and Hurley, for the kids and teens seeking comfort without compromising on style. Plus, with even more to love from Marketplace on thebay.com, The Bay is the one-stop back-to-school destination for kids at every level of learning.

Canadians can discover even more back-to-school inspiration on The Bay’s social media and digital channels throughout August and September.

Instagram: @HudsonsBay
Facebook: @HudsonsBay
Twitter: @HudsonsBay
TikTok: @hudsonsbay

ABOUT THE BAY AND HUDSON’S BAY

Through a digital-first, purpose-driven lens, The Bay and Hudson’s Bay help Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates 86 full-line locations and The Bay operates thebay.com featuring Marketplace -- the 6th largest e-commerce business in Canada. The Bay and Hudson’s Bay have established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada.

The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

HUDSON’S BAY MEDIA OFFICE:

Lauren Polyak
Manager, Public Relations
lauren.polyak@hbc.com
647-926-2463

Jessie Reed
Specialist, Corporate Communications
jessie.reed@hbc.com
416-434-1540