The Bay Unveils Hudson North FW22 Collection

The private brand debuts plus size range, luxurious cashmere and wool and the retailer’s first-ever 3D billboard

(TORONTO, ON) September 22, 2022— Following the successful launch of Hudson North to the Canadian market this past spring, The Bay today unveiled the FW22 Hudson North collection. Delivering thoughtfully-designed fashion essentials that redefine effortless and elevated style, the collection includes an inclusive range of new styles, silhouettes and colourways, and the introduction of plus sizes in womenswear. Hudson North’s fall collection drops today in-store and on TheBay.com.

“Hudson North is designed by Canadians for Canadians. With its quiet confidence, modern sensibility and fashion-centricity, the brand offers customers quality, sophistication and ease, in sync with their life and style,” says Laura Janney, Chief Merchant at The Bay.

For women, the Hudson North collection delivers a variety of fits for everyday lifestyle, including creamy cashmere sweaters and cardigans, chunky ribbed knits, mélange bottoms, quilted shackets and easy-worn dresses. For men, organic cotton tees, lambswool and merino sweaters, plaid, and tech chinos in a wash of neutral tones deliver the ability to effortlessly mix and match staples, easily harmonizing into the wearer's existing wardrobe.

The Bay will debut the season’s new collection in Yonge-Dundas Square on October 3, where an innovative 3-D billboard will showcase the best of Hudson North’s seasonal collection. The campaign features seven key trends, including The Button-up, The Shacket, The Plaid Flannel, The Polar Fleece, The Merino Sweater, The Knit Dress and The Cashmere Collection and illustrates the many ways each can be worn by style enthusiasts of all ages, personalities and genders.

For more information and style inspiration, browse Hudson North on TheBay.com or follow the retailer's social media channels: Instagram, TikTok, Facebook, Twitter.

ABOUT THE BAY

Through a digital-first, purpose-driven lens, The Bay helps Canadians live their best style of life. The Bay operates thebay.com featuring Marketplace, one of the largest premium life & style digital platforms in Canada, with a seamless connection to a network of 84 Hudson's Bay stores. The Bay has established a reputation for quality and style through an unrivalled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social media channels: Instagram, Facebook, Twitter, TikTok.

The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

MEDIA CONTACTS:

Lauren Polyak
Director, Public Relations
lauren.polyak@thebay.com

Tiffany Bourré
DVP, Communications, PR & Heritage
tiffany.bourre@thebay.com