![Liz Rodbell](https://www.hbc.com/media/LRodbell-Desktop-scaled.jpg)
![Liz Rodbell](https://www.hbc.com/media/LRodbell-Mobile.jpg)
Liz Rodbell is the president and chief executive officer of Hudson’s Bay. In this role, Ms. Rodbell drives customer growth, digital optimization, and brand partnerships for Canadian customers. She also oversees the brand’s physical stores and digital operations.
With a rich background as a seasoned industry expert, Ms. Rodbell has accumulated extensive experience with Hudson’s Bay. Years prior, she held the position of president of the brand, and before that, she served as the chief merchant.
Ms. Rodbell has a deep understanding of the customer, brand relations and a proven track record of driving organizational growth and efficiency.
Before becoming Hudson’s Bay’s CEO, Ms. Rodbell served as group president of retail accessories and licensing at Steve Madden, overseeing all aspects of retail, licensing, and accessories relating to select Steve Madden brands.
In her personal time, Ms. Rodbell serves as Chair of the Board of Parsons School of Design and Vice Chair of the Board of the Children's Tumor Foundation.
Ms. Rodbell holds an Associate of Arts degree from the Tobe-Coburn School and an Honorary Doctorate of Commercial Science from LIM College